Evaluation Question 2

How effective is the combination of your main product and ancillary texts?


I think that the combination of our main product and ancillary tasks are effective but don't completely match due to the music video being quite bubbly and bright and the ancillaries being more serious and dark. This however is common in the media industry and I feel that you can still tell that the products are all linked due to the type of font, colours and imagery used.

I would say that the music video links with the album front and back cover as it has a white studio background that is used throughout the video and also one of the props- the heart balloon. The artist is also smiling in a recognisable costume which gives the whole album a happy and 'feel good' feel to it. The inside pages link to the video as of the costume and shots used. The black and white brick wall is not used in our music video but this is common convention in most album inserts as they like to show the artist in a different setting/location as an individual person.

The whole package including the music video also has a strong red, black and white theme running through it. We chose red as it is a bright colour that connotes love, one of the main theme's in our song. This however is not a strong feature of the album poster which I would say least links to the music video. It does although have the same image as one in the album pack with a recognisable outfit on. This is the only characteristic that links the poster to the music video.

We also convey our artist to be quirky, independent and non-sexual due to how the indie pop genre is. The images and shots we use in the package are simple but convey the artist to be very strong as an individual. This is different to artists such as Rihanna in the R&B genre as they are conveyed to be sexual in both videos and imagery. Rihanna is also made to seem like she needs men to be happy where as our artist of the indie pop genre is the total opposite. This then gives a good representation of the girls/young women who like the indie pop genre as it makes women seem independent, non sexual and that they don't need boys/men to make them happy. Costumes also add to this image as the outfits we use aren't revealing or sexual in any way. They simply make our artist to look like a 'girly girl' and still very youthful.